What went wrong
Laurie Segall: I’m gonna start with just a basic question, Mark, what happened? What went wrong?
Mark Zuckerberg: So this was a major breach of trust and I’m really sorry that this happened. You know we have a basic responsibility to protect people’s data and if we can’t do that then we don’t deserve to have the opportunity to serve people. So our responsibility now is to make sure that this doesn’t happen again. And there are a few basic things that I think we need to do to ensure that. One is making sure that developers like Aleksandr Kogan, who got access to a lot of information and then improperly used it, just don’t get access to as much information going forward. So we are doing a set of things to restrict the amount of access that developers can get going forward. But the other is we need to make sure that there aren’t any other Cambridge Analyticas out there. Right, or folks who have improperly accessed data. So we’re gonna go now and investigate every app that has access to a large amount of information from before we locked down our platform. And if we detect any suspicious activity we’re gonna do a full forensic audit.
扎克伯格：这是对信任的严重违背，我非常抱歉发生了这样的事情，我们有保护人们数据的基本责任。如果我们不这样做，我们就不应该提供服务。所以现在所有的责任就是要保证这样的事情不会再发生。为了确保做到这一点，我认为有几件基础的事情要去做。其中一个是，像亚历山大·科根(Aleksandr Kogan)这样能够访问大量数据、然后不恰当使用它的开发者，不应该进一步访问我们的信息。我们要做一些设置，限制开发者对数据的访问量。其次，我们必须要确保不会有其他像“剑桥分析” (Cambridge Analytica)这样的外部公司，我们会对所有有权限访问大量用户数据的APP进行调查，然后锁定我们的平台，如果发现有可疑行为就进行完整的审查。
Zuckerberg: We’re going to review thousands of apps. So, this is gonna be an intensive process, but this is important. I mean this is something that in retrospect we clearly should have done, upfront, with Cambridge Analytica. We should not have trusted the certification that they gave us. And we’re not gonna make that mistake again. I mean this is our responsibility to our community, is to make sure that we secure the data that they’re sharing with us.
Segall: Will you take legal action against Cambridge Analytica?
Zuckerberg: Well the first thing that we need to do is actually understand what happened. So, you know, right now we have the report from the Times and the Guardian and Channel 4 that said that they thought that Cambridge Analytica might have access to data still. But the first thing that we need to do is complete our audit there... the short answer is that if we go in and find that Cambridge Analytica still has access to the data, we’re gonna take all legal steps that we can to make that the data of people in our community is protected.
Segall: Respond to the users who say you didn’t get in front of it because we’re here talking about it today.
Zuckerberg: Well, clearly I wish we’d taken those steps earlier. I mean, that, that I think is probably the biggest mistake that we made here ... the feedback from the community and the world has overwhelmingly been, that, if you balance these two values of being able to take your data and some data from friends to be able to have social experiences on other apps on the one hand, this ideal of kind of data portability. And on the other hand, making sure that your data’s always locked down. Guaranteeing that it never goes anywhere. You know I think we’ve started off a little bit on the idealistic, and maybe naive side, right, of thinking that that vision around data portability and enabling social apps was gonna be what our community preferred, and I think what we’ve learned over time very clearly is that the most important thing always is making sure that people’s data is locked down. And that’s a mistake that ... we fixed a few years back and I don’t expect us to make again.
On ’selling data’
Segall: Is your business model on trial here?
Zuckerberg: You know, one of the big misconceptions about Facebook is this idea that we somehow sell data. We don’t sell any data to anyone and that’s actually a really key part of the model. Both for protecting people’s personal data and privacy, but also because, you know the competitive advantage of a lot of our services, whether that’s ranking News Feed or ranking search or even ranking ads is that people do share a lot of information on Facebook and therefore we can build better services. So we don’t want data to be able to get out. When that happens, that’s not good for people in our community, that’s not good for our business. So, that’s not actually how ads work on the service and it actually has never been. An advertiser can come to us and say, "Hey, I’d like to reach women within this age range" and if we understand who is in that then we can show that ad but none of that information goes to the advertiser.
How Facebook is fighting election meddling
Zuckerberg: I think what’s clear is that in 2016, we were not as on top of a number of issues as we should have [been] whether it was Russian interference or fake news. But what we have seen since then is, a number of months later there was a major French election, and there we deployed some AI tools that did a much better job of identifying Russian bots and basically Russian potential interference and weeding that out of the platform ahead of the election. And we were much happier with how that went. In 2017, last year, during the special election, the senate seat in Alabama, we deployed some new AI tools that we built to detect fake accounts that were trying to spread false news and we found a lot of different accounts coming from Macedonia. So, I think the reality here is that this isn’t rocket science. Right? And there’s a lot of hard work that we need to do to make it harder for nation-states like Russia to do election interference, to make it so that trolls and other folks can’t spread fake news, but we can get in front of this. And we have a responsibility to do this, not only for the 2018 midterms in the U.S., which are going to be a huge deal this year and that’s just a huge focus for us but there’s a big election in India this year, there’s a big election in Brazil, there are big elections around the world, and you can bet that we are really committed to doing everything that we need to to make sure that the integrity of those elections on Facebook is secured.